About

Liz Jimenez Agudelo, Fractional CMO | Handshake Marketing
Helping kind people doing good in the world get noticed, grow their impact, and change lives through their small business.

I'm Liz, the heart and brains behind Handshake Marketing, a down-to-earth marketing consultancy based right here in Leduc County. I work with small to mid-size business owners, freelancers, and entrepreneurs across Leduc, Wetaskiwin, and surrounding communities who are ready to stop spinning their wheels and start moving forward with intention.

As a Fractional Chief Marketing Officer (fCMO), I bring high-level marketing leadership, strategy, and accountability to your business—without the full-time salary. It’s like having a C-suite partner in your back pocket, focused on growing your business in a way that feels aligned with who you are and what you’re called to do.

This isn’t just a job for me—it’s a calling. And if your service-business is your calling too, we’re probably a great fit.

I specialize in untangling the big ideas and heart-led dreams that live in your head and turning them into clear, actionable plans. Whether you’re launching something new, building momentum, or trying to reconnect with your audience, I’ll help you find the right words, the right strategy, and the right path forward.

Services include:

• Tailored marketing strategy plans
  
  
• One-on-one masterminds (business coaching with marketing strategy and mindset support)
  
  
• Fractional CMO services for growing businesses who need big-picture clarity and leadership
  
  
• Marketing training for the DIYers who just need someone to show them the ropes and take it from there
  
  
• Website strategy and design
  
  
• Copywriting services
  
  
• Content strategy and monthly content planning
  
  
• Local SEO, including Google Business Profile setup, optimization, and maintenance
  
  
• Email marketing strategy and content

If you’re a kind-hearted entrepreneur who wants to do good and make a difference in the world, I’d love to help you amplify your message and connect with the people who need you most.

Let’s get your business seen, supported, and thriving, without the overwhelm!

Book a discovery call with me so we can get to know each other and see how we can potentially work together!