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Content Director - Edmonton

Content Director - Edmonton


The Mission

Build and run a complete, high-output marketing system for the firm: strategy, production, editing (including AI workflows), posting, performance tracking, and brand consistency so our lawyers can focus on law while you build the brand.


What Success Looks Like (First 90 Days)

A repeatable content operating system is live: content pillars, scripts, filming cadence, editing templates, scheduling workflow, approval process.

Posting consistency achieved: daily short-form output (with batching to protect production flow).

Measurable traction: increased reach, engagement, local follower growth, and a clear path from content → consultations.


Key Responsibilities

Strategy & Brand

Own firm brand voice, messaging, and content pillars (Family, Wills & Estates, Real Estate, Employment, Personal Injury, plus general legal education and “behind the firm” trust content).

Create weekly and monthly content calendars with clear themes, campaigns, and call-to-actions.

Build conversion pathways: link-in-bio structure, lead magnets, intake prompts, DM scripts, landing pages (with our team’s support).


Video Production (Hands-On)

Plan, shoot, and direct short-form content (Reels/TikTok/Shorts).

Run filming days with lawyers: prep hooks, prompts, b-roll, and “camera confidence” coaching.

Capture in-office culture, community involvement, client-safe stories, and educational content.

Editing & AI Workflows


Edit daily short-form videos: subtitles, pacing, hooks, jump-cuts, overlays, sound, and platform-native style.

Use AI tools (e.g., Nano Banana and Higgsfield) to accelerate editing, variations, and repurposing.

Create reusable templates for speed and consistency.

Publishing & Community


Own posting: captions, hashtags/SEO, thumbnails, scheduling, stories, and cross-posting.

Monitor comments/DMs with professionalism; escalate sensitive legal inquiries to intake.

Collaborate with intake to track lead sources and improve conversion.

Analytics & Optimization


Weekly reporting: output volume, watch time, saves/shares, follower growth, website clicks, consult inquiries.

Run rapid testing: hooks, formats, lengths, content angles, and offers.

Build “what’s working” playbooks and double down.

Required Experience


Proven experience running short-form video for a brand (agency or in-house). Portfolio required (links to posted work).

Strong editing skills (CapCut/Premiere/Final Cut/DaVinci or equivalent).

Strong copywriting for hooks, captions, and CTAs.

Systems mindset: you can create processes and execute them daily.


Working Style We Need

High ownership: you don’t wait to be told; you build.

Fast execution: daily output, rapid iterations.

Discretion and professionalism (you’ll be around confidential environments).

Comfortable giving direction to busy lawyers (respectfully, clearly, efficiently).


Tools / Setup

We’ll provide the equipment and software needed. You’ll help us choose an efficient stack for filming, editing, scheduling, and analytics.


Join us at Bhardwaj+Co to shape impactful legal communications that resonate with clients and elevate our firm’s presence. We value innovation, precision, and dedication: qualities that drive our success every day.


Job Type: Full-time


Pay: $40,000.00-$50,000.00 per year


Benefits:

Dental care

Extended health care

Paid time off


Experience:

Content Creation: 1 year (preferred)

Work Location: In person


APPLY HERE

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