MEDIA RELEASE 

June 10, 2026 

Chamber Policy on Interprovincial Trade of Alberta Alcohol Passed 

FOR IMMEDIATE RELEASE: The Leduc, Nisku & Wetaskiwin Chamber of Commerce’s (The Chamber) policy: Enhancing Competitiveness for Alberta-Made Alcohol was adopted by delegates from chambers across Alberta at the Alberta Chambers of Commerce (ACC) Policy Plenary Session on May 28, 2026 in Whitecourt. 

This approval represents a strong, unified voice from Alberta’s business community in support of reducing interprovincial trade barriers and improving market access for Alberta producers—particularly small and medium-sized businesses in the craft alcohol sector. 

As our Chamber Policy Committee Chair, Tanis Techer, noted: 

“Alberta’s craft alcohol sector is ready to grow—but persistent interprovincial barriers continue to hold it back. Varying standards, complex compliance, and weak direct-to-consumer frameworks make interprovincial trade costly and inefficient. These barriers hit small and medium producers hardest, restricting growth and limiting Canadians’ access to local products. At a time when Canada’s economic future demands stronger domestic trade—and consumers expect seamless e-commerce and direct access to products—these restrictions are no longer justifiable.” 

ACC President and CEO, Shauna Feth: 

“The chamber network plays an important role in bringing forward practical, consensus-driven solutions that support businesses across Alberta,” said Feth. “With 31 chambers participating in this year’s Policy Plenary, the recommendations adopted demonstrate the collective strength of Alberta’s business community and a shared commitment to supporting long-term economic growth, investment, and competitiveness.” 

Robin Bobocel, new ACC Chair, emphasized the broader impact of this work: 

“The policies adopted at this AGM reflect real challenges that Alberta businesses are navigating today — and they point to something larger,” said Bobocel. “Uncertainty has become one of the most significant economic forces affecting this province right now. It functions like a tax: slowing investment, complicating hiring decisions, and eroding the confidence that drives growth. Alberta cannot afford that tax. Over the next year, I am committed to ensuring ACC is the most credible and consistent voice for economic stability, competitiveness, and the long-term prosperity this province is capable of delivering.” 

The Policy recommendations will be used to advocate to the provincial and federal governments. This policy will also be put forward for at the Canadian Chamber of Commerce Policy Plenary Session in October 2026. 

 
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The Leduc, Nisku, and Wetaskiwin Chamber exists to serve its 1,300 members, strengthen the economic climate of the region, and provide unparalleled networking and promotion opportunities. 

 
Media inquiries may be directed to: 

Nancy Peters, Communications & Marketing Manager 

Leduc, Nisku & Wetaskiwin Regional Chamber of Commerce 

780.986.5454 | npeters@yourchamber.ca